THOUGHTFUL DESIGN by Gotham, O Positive for BRITAX

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THOUGHTFUL DESIGN

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Industry Automotive products, services and accessories
Media Film
Market United States
Agency Gotham
Director Autumn De Wilde
Art Director Reid Miller
Copywriter Eivind Ueland
Producer Marc Grill
Account Supervisor Sadie Thoma, Mabel Chin
Agency O Positive
Released July 2010

Credits & Description

Category: Internet Film
Advertiser: BRITAX
Product/Service: B-READY PRODUCTS
Agency: GOTHAM
Production Company: O POSITIVE FILMS, New York, USA
Date of First Appearance: Jul 1 2010
Chief Creative Officer: Marty Orzio
Creative Director: Reid Miller
Copywriter: Reid Miller/Eivind Ueland
Art Director: Reid Miller
Agency Producer: Sherri Levy
Account Supervisor: Sadie Thoma/Mabel Chin
Producer: Marc Grill
Director: Autumn De Wilde

English Description

Car seat manufacturer Britax is internationally revered for superior safety features and technologically advanced design. So when Britax asked us to launch their first line of strollers, the opportunity for them to stand out was obvious in a category that’s cluttered with fashion-focused, trendy players. Our solution was to leverage their reputation of safety technology and cut right to the core of this purchase decision. This online ad creates a deep connection with soon-to-be mothers on an emotional and rational level by driving home the fact that this product has a strong engineering heritage as well as a sleek, stylish design. How could a mother resist?