Babbel Film An Alien Abroad [Director's Cut] by Wieden + Kennedy London

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An Alien Abroad [Director's Cut]

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Industry Mobile applications
Media Film
Market United Kingdom
Agency Wieden + Kennedy London
Executive Creative Director Tony Davidson, Iain Tait
Creative Director Kit Dayaram, Hollie Walker
Creative Tom Hall, Will Wells, Adam Newby
Production O Positive
Director David Shane
Released April 2018

Credits & Description

Media: TV
Category: Other
Client: Babbel
Agency: Wieden + Kennedy, London
Production: O Positive
Country: United Kingdom
Director: David Shane
Executive Creative Director: Tony Davidson
Executive Creative Director: Iain Tait
Creative Director: Hollie Walker
Creative Director: Kit Dayaram
Creative: Adam Newby
Creative: Will Wells
Creative: Tom Hall
Producer: Richard Adkins
Executive Producer: Nell Jordan
DoP: Tim Maurice-Jones
Account Director: Sophy Woltman
Account Manager: Sam Hunton
Planning Director: Andy Wright
Planner: Rachel Hamburger
Line Producer: Nell Jordan
Editorial Company: The Quarry
Editor: Paul Watts
VFX Company: Time Based Arts
VFX Supervisor: Luke Todd
VFX Producer: Chris Aliano
Music Company: Mr Pape
Sound Company: Wave Studios
Sound Designer: Jack Sedgwick
Sound Designer: Aaron Reynolds
Sound Producer: Ben Tomlin
International Versioning: Jam Worldwide
Published: April 2018
When you don't speak the language, you feel like an outsider. Learn a new language so you still feel like you when traveling to new worlds with Babbel.
Babbel, the world's top-grossing language learning app, has launched a new global brand campaign that, visually and thematically, is of another world. The campaign, which is now launched globally across TV, social, and digital channels, has been created with Wieden+Kennedy London. The campaign presents an interplanetary protagonist that unifies all language learners in the shape of 'Alexi': a newly arrived extraterrestrial on Planet Earth, who embodies the universal feeling of alienation when in a different country (or solar system) with no knowledge of the native tongue. It is delivered via a 2-minute filmic feature for social media, as well as two playful 30-second spots for TV.