Bacardi: Michael Schumacher by 23red for Bacardi

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Bacardi: Michael Schumacher

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Industry Rum
Media Film
Market United Kingdom
Agency 23red
Released June 2008

Credits & Description

Watch Michael Schumacher in Bacardi ad to discourage drink-drivingBacardi Martini ad, featuring Michael Schumacher, aimed at discouraging people from drink-driving. It was made by ad agency 23Red and is the alcohol firm's first corporate social responsibility campaign around drink-driving