Bacardi Film MANIFESTO by Y&R New York

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Industry Rum
Media Film
Market United States
Agency Y&R New York
Creative Director Damian Coscia, Guillermo Vega, Kevin Brady
Art Director Devon Hong
Copywriter Tara Lawall
Producer Julia Parfitt, Nathalie Le Berre, Tracey Cooper
Account Supervisor Michael Murphy
Editor Paul Hardcastle @ Trim
Production Nexus Productions
Director Johnny Kelly
Released April 2011

Credits & Description

Category: Alcoholic Drinks
Advertiser: BACARDI
Product/Service: RUM
Agency: Y&R
Date of First Appearance: Apr 8 2011
Creative Director: Guillermo Vega/Kevin Brady
Copywriter: Tara Lawall
Art Director: Devon Hong
Agency Producer: Tamara Lecker
Account Supervisor: Michael Murphy
Producer: Tracey Cooper/Julia Parfitt/Nathalie Le Berre
Director: Johnny Kelly
Editor: Paul Hardcastle
Sound Design/Arrangement: Nick Thorburn/Kate Perkins
Post Production: Time Based Arts
Music: Islands/Switched On
Account Manager: Shani Athureliya/Ben Caulfield
Director Of Photography: Matthew Day
Editing Company: Trim
Other Credits: Audio Company: Grand Central/Mixer: Steve Lane/Gary Turnbull
Director of Content Production: Lora Schulson/Nathy Aviram
Line Action Art Director: James Hatt

English Description
Bacardi takes us through an examination of what separates us Homosapiens from our Neanderthalian ancestors. The film urges us to fight the LOL's and OMG's and get back to our Homosapien roots, and bring Bacardi, lime, cola and people together