Bahay Tuluyan Film Stop the Silence by TBWA\santiago Mangada Puno

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Stop the Silence

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Industry Charities, Foundations, Volunteers, Against violence
Media Film
Market Philippines
Agency TBWA\santiago Mangada Puno
Chief Creative Officer Melvin Mangada
Executive Creative Director Bryan Siy
Art Director Melvin Mangada, Anne Solomon
Copywriter Bryan Siy
Released May 2018

Awards

Clio Awards 2018
Film Public Service: Short Form Silver
Film Technique (Music - Licensed) Public Service: Music - Licensed Bronze

Credits & Description

Title: Disgusting Stories
Media: TV
Category: Public interest
Client: Bahay Tuluyan
Agency: TBWA/SMP, Philippines
Country: Philippines
Published: May 2018
TBWA\SANTIAGO MANGADA PUNO Makati City, The Philippines Entrant Company
TBWA\SANTIAGO MANGADA PUNO Makati City, The Philippines Idea Creation
HOW'S EVERYTHING Makati City, The Philippines Production
SOUNDESIGN MANILA Makati City, The Philippines Production
Melvin Mangada TBWA\Santiago Mangada Puno Chief Creative Officer
Nils Andersson TBWA\Greater China Chief Creative Officer
Bryan Siy TBWA\Santiago Mangada Puno Executive Creative Director
Bryan Siy TBWA\Santiago Mangada Puno Copywriter
Anne Solomon TBWA\Santiago Mangada Puno Art Director
Melvin Mangada TBWA\Santiago Mangada Puno Art Director
Portia Catuira TBWA\Santiago Mangada Puno Accounts
Paolo Broma TBWA\Santiago Mangada Puno Accounts
Jake Espina TBWA\Santiago Mangada Puno Accounts
Sunny Lucero TBWA\Santiago Mangada Puno Producer
Francis Bagnes TBWA\Santiago Mangada Puno Producer
Matthew Cruz TBWA\Santiago Mangada Puno Editor
Vince Belen TBWA\Santiago Mangada Puno Editor
Nolan Fabular TBWA\Santiago Mangada Puno Animation Director
Jasper Perez Soundesign Music Arranger
Paolo Escanillas Soundesign Audio Engineer

Entry Summary
Worldwide, millions of children are forced into sexual intercourse every year. In the Philippines alone, from 2011-2016, there are 7418 children raped, by their uncles, fathers, older cousins and adults they trusted. Because of fear, more cases are unreported. These statistics do not capture the disgusting stories of rape within the family that are hidden as dark secrets.

The stories of abused children needed to reach the public, and move them to take action and support Bahay Tuluyan (Shelter House) programs for the welfare of victims.

When abused children narrate their stories, they feel like being raped all over again.

So, Bahay Tuluyan told their stories through an animated film using actual illustrations created by abused children.

Brief Explanation
A haunting animation of actual drawings by sexually abused children donated by Dr. Elspeth McInnes, a renowned Sociologist from University of South Australia for the benefit of Bahay Tuluyan (Shelter House)- an Australian foundation based in the Philippines that provides refuge and rehabilitation for sexually abused children.

Advertising Format Other
The foundation sought the support of the composers of Grammy-nominated song “Torn,” by Australian Singer Natalie Imbruglia who allowed Bahay Tuluyan to use its song.
Torn is a love song told in the context of child abuse. A father is every child’s first hero, or first love. Someone perfect and someone who seems to really care.
Until the child realizes who he really is. And the feeling is replaced with helplessness, hatred and fear.
The composers also expressed intention to make a donation to the foundation.
Synopsis:
Worldwide, millions of children are sexually abused every year. In the Philippines, from 2011-2016, there were reports of 7418 children raped, by uncles, fathers, older cousins and adults children trusted. Because of fear, more cases are unreported. These are just the numbers. They do not capture the heartbreaking stories that remain deep dark (disturbing) secrets within families. To move the public take action and support Bahay Tuluyan (Shelter House) programs for the welfare of victims, TBWA/SMP in the Philippines told their stories.
As the survivors faced an incredible amount of trauma when asked to relay their stories, Bahay Tuluyan (Shelter House) of the Philippines, shared their stories through an animated film using actual illustrations by abused children given by sociologist Dr. Elspeth McInnes of University of South Australia. The film, made even more powerful through the selection on music, the foundation sought the support of the composers of Grammy-nominated song "Torn," who allowed Bahay Tuluyan to use its song. They've also expressed an intention to make a donation to the foundation.