Bailey's Film Pour Spectacular by BBH London

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Pour Spectacular

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Industry Liquor
Media Film
Market United Kingdom
Agency BBH London
Director Megaforce
Creative Director Rosie Arnold, Johnny Tan
Art Director Kat Bojcuk
Copywriter Steve Sorec
Producer Matthew Fone
Account Supervisor Richard Lawson, Rachel Parry
Editor Paul Watts
Production Riff Raff Films
Released October 2012

Credits & Description

Advertiser: BAILEYS
Agency: BBH
Category: Alcoholic Drinks
Music: Blondie - Rapture
Planner: Heather Alderson
Creative Director: Johnny Tan
Art Director: Kat Bojcuk
Account Manager: Lucy Nebel
Producer: Matthew Fone
Other Credits: Music Supervision: Soundtree
Editor: Paul Watts
Account Supervisor: Rachel Parry
Copywriter: Steve Sorec
Other Credits: The Most Radicalist Black Sheep Music
Agency Producer: Victoria Baldacchino
Director Of Photography: Dan Landin
Advertiser's Supervisor: Garbhan O'bric
Director: Megaforce
Creative Director: Rosie Arnold
Account Supervisor: Richard Lawson
Sound Design/Arrangement: Wave
Post Production: The Mill
Editing Company: The Quarry

Brief Explanation
The film is a dance spectacular and is reminiscent of a music video, inspired by the 1930s films of Busby Berkley, who was renowned for his unique style and ability to turn dancers into ‘human kaleidoscopes’.It celebrates the spirit of modern womanhood with a visual feast of sassy moves, female camaraderie, spectacular visuals and edgy styling. Set to the cool soundtrack of ‘Rapture’ by Blondie, the film acts as a metaphor for the Baileys liquid, beginning and ending in the glass and topped off with the line ‘Cream With Spirit’.