Bajaj Electricals Film Bajaj Platina (Director's Cut) by Ogilvy & Mather Mumbai

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Bajaj Platina (Director's Cut)

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Industry Motorcycles
Media Film
Market India
Agency Ogilvy & Mather Mumbai
Creative Hemal Jhaveri, Ashish Pathak, Sukesh Kumar Nayak, Prasad Gurav, Prasanna Bhave
Account manager Joydip Niyogi, Abheek Chatterji, Umang Khandelwal
Production Keroscene Films
Director Rajesh Sathi
Released August 2016

Credits & Description

Bajaj Platina, a brand traditionally known for mileage supremacy, has a completely new story to tell however. A story which is inspired by the pain suffered by commuters who ride long hours on bad roads, and who end up suffering from back pain. The new Platina Comfortec has been differentiated on superior riding comfort since it gives 20% less jerks compared to leading competitors. The bike had to be positioned as ‘The most comfortable bike in the category’. Communication-wise, the challenge was to tell this simple yet powerful product benefit without being clinical or boring. And thus, using the dancing ‘Tanjore’ dolls as a metaphor for jhatkas became the unequivocal choice for Bajaj Auto and Ogilvy Mumbai.
Media: TV
Category: Travel, transport & tourism
Client: Bajaj Platina
Agency: Ogilvy & Mather
Production: Keroscene Films
Country: India
Director: Rajesh Sathi
Creative: Sukesh Kumar Nayak
Creative: Hemal Jhaveri
Creative: Ashish Pathak
Creative: Prasanna Bhave
Creative: Prasad Gurav
Planner: Umang Khandelwal
Account manager: Joydip Niyogi
Account manager: Abheek Chatterji
Account manager: Umang Khandelwal