|Agency||Ogilvy & Mather Mumbai|
|Creative||Hemal Jhaveri, Ashish Pathak, Sukesh Kumar Nayak, Prasad Gurav, Prasanna Bhave|
|Account manager||Joydip Niyogi, Abheek Chatterji, Umang Khandelwal|
Credits & Description
Bajaj Platina, a brand traditionally known for mileage supremacy, has a completely new story to tell however. A story which is inspired by the pain suffered by commuters who ride long hours on bad roads, and who end up suffering from back pain. The new Platina Comfortec has been differentiated on superior riding comfort since it gives 20% less jerks compared to leading competitors. The bike had to be positioned as ‘The most comfortable bike in the category’. Communication-wise, the challenge was to tell this simple yet powerful product benefit without being clinical or boring. And thus, using the dancing ‘Tanjore’ dolls as a metaphor for jhatkas became the unequivocal choice for Bajaj Auto and Ogilvy Mumbai.