|Agency||Ogilvy & Mather Mumbai|
Credits & Description
Pulsar is India's No. 1 sports motorcycle. Ever since its launch in 2001, it has not just been the volume leader in the sports category (150cc+) but also an attitude leader thanks to its product design, performance and most importantly its edgy advertising. Pulsar has not just adopted and owned stunting as itâs differentiator but truly evangelized it, right from showcasing it in advertising via Ogilvy & Mather Mumbai to creating branded content with MTV.