PulsarMania2 by Ogilvy & Mather Mumbai for Bajaj Electricals

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PulsarMania2

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Industry Motorcycles
Media Film
Market India
Agency Ogilvy & Mather Mumbai
Producer Bernat Manzano
Production Malgenio Films
Released April 2013

Credits & Description

Pulsar is India's No. 1 sports motorcycle. Ever since its launch in 2001, it has not just been the volume leader in the sports category (150cc+) but also an attitude leader thanks to its product design, performance and most importantly its edgy advertising. Pulsar has not just adopted and owned stunting as itâs differentiator but truly evangelized it, right from showcasing it in advertising via Ogilvy & Mather Mumbai to creating branded content with MTV.
Category: Automotive
Client: Bajaj Auto Ltd.
Agency: Ogilvy & Mather, Mumbai
Production: Malgenio Films, Barcelona
Country: India
Creatives: Abhijit Avasthi, Vijay Sawant, Manoj Shetty
Account Management: Dharam Valia, Joydip Niyogi, Aakruti Upadhyay
Account Planning: Apoorva Saigal
Production: Malgenio Films, Barcelona
Direction: Alberto Blanco
Producer: Bernat Manzano