Bake & Wake Film Turkey Rub [Full] by Zulu Alpha Kilo

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Turkey Rub [Full]

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Industry Sausage and meat products
Media Film
Market Canada
Agency Zulu Alpha Kilo
Chief Creative Officer Zak Mroueh
Creative Director Catherine Allen, Ian Simpson
Art Director Manali Kulkarni
Production Zulubot
Director Zak Mroueh
Released December 2017

Credits & Description

Category: Agency Self-Promo
Media: Film
Geo: Canada
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Creative Director: Ian Simpson, Catherine Allen
Art Director: Manali Kulkarni
Writer: Dylan Verwey
Designer: Jack Curtis
Agency Producer: Cherie O’Connor (video) Laura Dubcovsky (print)
Director: Zak Mroueh
Account Team: Matt Sinuita, Eric Kormos
Digital Strategy: Sean Bell
Mac Artist: Ashleigh O'Brien, Greg Heptinstall
Production House: zulubot
Production House Producer: Marc Millard
Director of Photography: Rob Dutchin
Casting Director: Shasta Lutz
Masseuse: Chris Wilson
Video Post Facility / Editing Company: zulubot
Editor: Max Lawlor
Audio Post Facility/Music House: zulubot
Producer: Jolette Samuel
Engineer: Stephen Stepanic
Printer: Pad Print Extreme, The Printing House
Published: December 2017
The “card” takes a three-pronged approach. The first is a product the agency has created called Bake & Wake. It’s a caffeinated turkey rub crafted to keep you awake and alert after a sleep-inducing turkey binge. Zulu partnered with a local artisan spice house, First Spice Mixing Company LTD to create the rub and Zulu designed the packaging in-house.
The second prong is a video entitled Turkey Rub, featuring an Australian masseuse who delicately tenderizes a real turkey using a combination of massage and relaxation techniques. The 15-minute video covers the entire session, including application of the butter, inserting of the stuffing, shiatsu massage, and of course, seasoning the bird with the Bake & Wake turkey rub.
The agency also showed its charitable side by donating 150 turkeys to Second Harvest, a food rescue organization that provides 30,000 meals a day in Toronto.
In Christmases past, the agency fed 8,000 homeless people through its Singing Zuligans site, and created the Kringl app in partnership with Make A Wish Canada, bringing Santa into over 500,000 homes around the world.