BALLANTINE'S: TSHIRTOS T-SHIRT OF THE FUTURE by Work Club London for Ballantine's

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BALLANTINE'S: TSHIRTOS T-SHIRT OF THE FUTURE

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Industry Whiskey
Media Film
Market United States
Agency Work Club London
Director Kim Gehrig
Released August 2012

Credits & Description

Would you want one? Go to http://www.tshirtos.com and register your interest.
tshirtOS is the world's first wearable, sharable, programmable t-shirt.
The original canvas of personal-expression, innovated by Ballantine's and Cutecircuit.
A working, digital t-shirt that can be programmed by an iOS app to do whatever you can think of.
Ballantine's believes in the power of personal expression and want to make tshirtOS available for everybody to buy.
How will you Leave An Impression with tshirtOS?
Director: Kim Gehrig
Original score by Portasound available here: http://soundcloud.com/portasound/portasound-theme-from-tshirtos/s-zcpRn
Agency: Work Club
Aired: Aug 27, 2012