Low Budget by Y&R Buenos Aires for Banco Galicia

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Low Budget

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Industry Banking
Media Film
Market Argentina
Agency Y&R Buenos Aires
Director Augusto Gimenez Zapiola - Santiago Mitre
Executive Creative Director Martin Mercado
Creative Director Sergio Paoletta, Mariano Pazos
Art Director Martin Stuart
Copywriter Alejandro Devoto
Released February 2012

Awards

FIAP 2012
Television/Cinema Bank / Finance / Insurance / Retirement / Pensions Gold Sol

Credits & Description

Category: Banking, Investment & Insurance
Advertiser: BANCO GALICIA
Product/Service: INSTANT LOANS
Agency: Y&R BUENOS AIRES
Production Company: ARGENTINACINE, Buenos Aires, ARGENTINA
Executive Creative Director: Martin Mercado
Creative Director: Mariano Pazos/Sergio Paoletta
Copywriter: Alejandro Devoto
Art Director: Martin Stuart
Agency Producer: Luis Pompeo/Florencia Caputo/Diego Gonzalez
Director: Augusto Gimenez Zapiola
Music: Raul O. Abramzom/Chau Chau Adios
Account Manager: Eugenia Slosse/Luciana Iapichino
Account Manager: Eugenia Slosse/Luciana Iapichino

English Description
A couple comes through the difficult situation of their wedding arrangements. After realizing their budget is tighter than they expected, they start cutting people off the guest list. A though negotiation takes place to decide who deserves a to stay and who doesn’t, and must leave the party. The result is an almost empty room and a party that strays far from the dreamt one. The solution: Galicia Instant Loans.