Banco Santa Fe Film Rap Trap by Dhélet Y&R

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Rap Trap

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Industry Banking & Financial Services
Media Film
Market Argentina
Agency Dhélet Y&R
Creative Director Iván Zimmermann, Federico Aubone, Benjamin Tornquist
Art Director Nicolás Montanaro
Copywriter Lighuen Gorecki
Production Oruga Cine
Director Oruga Cine
Released June 2017

Credits & Description

Client: Banco Santa Fe
Agency: Dhélet Y&R
Martin Nino Goldberg - General Creative Director
Federico Aubone – Creative Director
Benjamin Tornquist – Creative Director
Ivan Zimmermann – Creative Director
Nicolas Montanaro – Art Director
Lighuen Gorecki – Copywriter
Micaela Vergez – Agency Editor
Marcelo Fontao – Agency Producer
Productora: Oruga Cine
Director: Oruga Cine
Published: June 2017
It's the new work from Dhélet Y&R for Banco Santa Fe – “Poor Parents”. The economic context in Argentina is not the best, so some parents are worried about the future and they start to think how they are going to survive once they retired, because their children won´t support them.