Bank Of New Zealand/ BNZ Film BNZ: Be good with money by Colenso BBDO Auckland

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BNZ: Be good with money

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Industry Banking & Financial Services
Media Film
Market New Zealand
Agency Colenso BBDO Auckland
Director Gary De The Glue Society
Executive Creative Director Dave King, Steve Cochran
Art Director James Conner
Copywriter Christie Cooper
Producer Michelle Currinder, Jen Storey, Megan Robertson
Account manager Hannah Watson
Editor Bernard Gary @ The Editors, Bernard Garry For The Editors
Released October 2012

Credits & Description

Category: Finance & insurance
Brand: BNZ Cheif Marketing Officer: Craig Herbison
Agency: Colenso BBDO NZ
Country: New Zealand
For three weeks "Money is Good" and "Money is Bad" statements appeared around New Zealand, including two unbranded films playing on television and cinema. Who was behind the campaign was a well-kept secret (even from BNZ staff), to create maximum interest and talk about the subject of money, without influencing it with the bank's involvement. We then revealed it was indeed BNZ, with outdoor, press and a 90 second film that wove the "good" and "bad" tease films together. This launched BNZâs new brand positioning "Be Good With Money".
Category: Finance & insurance
Client: BNZ Cheif Marketing Officer: Craig Herbison
Agency: Colenso BBDO NZ
Country: New Zealand
Director: The Glue Society (Gary Freedman)
Creative Chairman: Nick Worthington
Executive Creative Director: Steve Cochran
Art Director: James Conner
Copywriter: Christie Cooper
Producer: Jen Storey
Producer: megan robertson
Producer: Michelle Currinder
Production company: Revolver/Park Pictures
Executive Producer: Michael Ritchie
Executive Producer: Jackie Kelman Bisbee
Executive Producer: Justin Pollock
Group Account Director: Paul Wilson
Planner: Andy McLeish
DoP: Toby Schleissler
Sound Design: Simon Kane, Song ZU
Post production: THE EDITORS
Editor: Bernard Garry, The Editors
Music: Elliott Wheeler, Turning Studios
Senior Account Director: Jo Underdown
Account manager: Hannah Watson