Bank of the West: Go West by Heat San Francisco for Bank of the West

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Bank of the West: Go West

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Industry Banking & Financial Services
Media Film
Market United States
Agency Heat San Francisco
Executive Creative Director Steve Stone
Art Director Mark Lawson
Editor David Holm
Released August 2011

Credits & Description

Client: Bank of the West, San Francisco
Regional bank, 19 western states, West Coast to Wisc.
First brand advertising in five years.
Agency: Heat, San Francisco
First television advertising for new client.
Brief: Create Bank of the West brand identity wholly separate from those of its
big, Wall Street competitors.
Concept: The Modern West.
“There’s a spirit in the West that drives people to do more.”
Execution:
TV :30
Tag: “Another reason to go West.”
VO: Daniel Stern
Heat:
ECD: Steve Stone
ACD/AD: Mark Lawson
ACD/CW: Jeff Guenther
CW: James Duffy
Exec Prod.: Brian Coate
Associate Prod.: Anna Askew
Prod. co./Post: Supply & Demand, Los Angeles
Prod. co.: The Academy, Seattle
Dir./Editor/D.P.: David Holm
Exec Prod.: Kira Carstensen
Line Prod.: Harry Calbom
Additional Cameramen: Austin Wilson, Justin Henning
Digital Graphics: Michael Holm
Music: Rumor Mill, New York
Composer: J. Ralph
Prod.: Arthur Pingrey
Sound Mix: One Union Recording, San Francisco
Engineer: Joaby Deal
Media agency: Mediaspot, Newport Beach, Calif.
Media: News and sports programming
Target: General consumer and business customers