Bankwest Film Platinum Mastercard Range by The Names Agency

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Platinum Mastercard Range

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Industry Banking & Financial Services
Media Film
Market Australia
Agency The Names Agency
Chief Creative Officer Paul Nagy
Associate Creative Director Andrew Hankin
Executive Creative Director Derek Green, Rob Martin Murphy
Senior Art Director Paris Giannakis, Andy Cooke
Senior Copywriter Chris Johnson
Production Buck
Released October 2018

Credits & Description

Media: TV
Category: Finance & insurance
Client: Bankwest
Agency: UNION
Country: Australia
Chief Creative Officer: Paul Nagy
Executive Creative Director: Rob Martin Murphy
Executive Creative Director: Derek Green
Assoc Creative Director: Andrew Hankin
Senior Art Director: Andy Cooke
Senior Art Director: Paris Giannakis
Senior Copywriter: Chris Johnson
Account Director: Jo Gibb
Client Services Director: Ewan Mitchell
Project Manager: Rebecca Grapiglia
Strategy Director: Chelsea Wadsworth
Brand Animation House:
Director: Buck
Creative Director: Gareth O'Brien
Executive Producer: Erica Ford
Associate Creative Director: Lucas Brooking
Art Director: Luke Saunders
Producer: Jordan Howes
CG Leads: Michael Lampe, Elijah Akouri

Media: Ikon Communications
Production Company: Hogarth
Executive Producer: Samantha Daley
Published: September 2018
Bespoke WPP AUNZ agency, Union, has helped Bankwest launch their new brand platform, Bank Less. It's a response to Australia's increasingly homogenised banking sector and directly addresses how people feel about banks in general. Because no one wants more bank in their life - they just want their bank to be fair, simple and transparent. Not just an advertising campaign, Bank Less is a philosophy that Bankwest is already living through initiatives, products and ways of working.