|Industry||Skin Care, Shaving|
|Executive Creative Director||Jay Russell|
|Creative Director||Jake Camozzi|
|Director||Tim Roper-Rob Strasberg|
|Creative Director||Tim Eger|
|Art Director||Madeline Dewree|
Credits & Description
Breaking its latest marketing campaign in five years, Barbasol is looking to restore manliness in America. As the first work from GSD&M, the "Shave Like A Man" campaign takes a nostalgic but humorous look at manlihood in three executions: War Hero, Oregon Trail and Baseball. Using TV, digital, social and radio, viewers will experience the iconic nature of the brand and its unwavering desire to be the go-to close shaving cream for American men.