Barbasol Film Oregon Trail by GSD&M Austin

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Oregon Trail

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Industry Skin Care, Health & Pharmaceutical Products
Media Film
Market United States
Agency GSD&M Austin
Executive Creative Director Jay Russell
Creative Director Jake Camozzi
Editor Sam Selis
Production Partizan
Director Tim Roper-Rob Strasberg
Creative Director Tim Eger
Art Director Madeline Dewree
Copywriter Reagan Ward
Producer Peter Trucco
Photographer John Lindley
Released January 2013

Credits & Description

Breaking its latest marketing campaign in five years, Barbasol is looking to restore manliness in America. As the first work from GSD&M, the "Shave Like A Man" campaign takes a nostalgic but humorous look at manlihood in three executions: War Hero, Oregon Trail and Baseball. Using TV, digital, social and radio, viewers will experience the iconic nature of the brand and its unwavering desire to be the go-to close shaving cream for American men.As part of the digital efforts, a renewed brand site will go live and incorporates the "Shave Like A Man" look and feel, and creative elements. The Facebook page will showcase the "Hall of Man" which will feature the forefathers of manlihood and gives fans the opportunity to upload their photo and bio to join the wall then share with their friends to gain likes of their own.
Category: Cosmetics & toiletries
Client: Barbasol
Agency: GSD&M
Production: Partizan
Country: United States of America
Director: Tim Roper
Executive Creative Director: Jay Russell
Creative Director: Jake Camozzi
Creative Director: Tim Eger
Group Creative Director: David Crawford
Copywriter: Reagan Ward
Art Director: Madeline DeWree
Producer: Peter Trucco
Exec Agency Producer: Bill Wine
Executive Producer: Shelia Stepanek
Strategist: Madhavi Reese
Sound Design: Henry Boy
Editor: Sam Selis
Photographer: John Lindley
Music: Tonic
Account team: Megan Brittain
Account team: Bo Bradbury
Graphics: Jim Reed; Beast Austin