Barclaycard Film Toys by BBH London, Gorgeous Enterprises

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Industry Banking & Financial Services
Media Film
Market United Kingdom
Agency BBH London
Director Chris Palmer, Neil Riley
Executive Creative Director Nick Gill
Creative Director Matt Doman, Ian Heartfield
Art Director Uche Ezugwu
Copywriter Tom Drew
Producer Sam Levene At Gorgeous Patrik Duguid – Passion
Account Supervisor Paul Matuszczyk
Editor Jonnie Scarlett
Agency Gorgeous Enterprises
Producer Rupert Smyth
Production Framestore
Production Passion Pictures
Released November 2012


British Arrows 2013
The Winners Financial Bronze Award

Credits & Description

Agency: BBH
Category: Visual Effects
Advertising campaign: TOYS
Account Manager: Claire Carpenter
Advertiser's Supervisor: Gary Twelvetree
Director Of Photography: Jess Hall
Editor: Jonnie Scarlett
Music: His Orchestra
Other Credits: Music Supervision: Soundtree
Director: Neil Riley
Planner: Nick Fell
Music: Ray Conniff
Producer: Rupert Smyth
Account Supervisor: Paul Matuszczyk
Other Credits: The Most Radicalist Black Sheep Music
Special Effects/Computer Graphics: Tom Sparks
Agency Producer: Rachel Hough
Producer: Sam Levene At Gorgeous Patrik Duguid – Passion
Director: Chris Palmer
Sound Studio: Factory Studios
Post Production: Framestore
Music: Improvisation On Dance Of The Sugar Plum Fairy
Executive Creative Director: Nick Gill
Sound Design/Arrangement: Nick Roberts
Sound Design/Arrangement: Sam Robson
Art Director: Uche Ezugwu
Sound Design/Arrangement: Ben Baird
Creative Director: Ian Heartfield
Creative Director: Matt Doman
Editing Company: Quarry
Sound Studio: The Quarry
Copywriter: Tom Drew

Brief Explanation
This spot shows how choosing a toy for your child can be a hell of a lot harder than paying for it. With the help of a cuddly orang-utan toy, a dad is guided through the throng of a major toy shop and introduced to a host of toys who all try to sell themselves to him. This overwhelming experience is contrasted by the ease of paying for the chosen toy, with Barclaycard's Contactless Payment technology.