Barclays Bank Film You Vs Unconditional Love by BBH London

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You Vs Unconditional Love

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Industry Banking & Financial Services
Media Film
Market United Kingdom
Agency BBH London
Executive Creative Director Nick Gill
Creative Director David Kolbusz, Dominic Goldman
Production Smuggler
Director Guy Shelmerdine
Released January 2013

Credits & Description

BBH London has launched a new campaign to promote Barclays' innovative new 'Family Springboard' mortgage.
The film, 'You Vs Unconditional Love', examines the relationship between a father and daughter as she grows older. On one hand he wants to help his daughter as her demands progress from toys, to a car and, finally, a home of her own. However, at the same time he wrestles with looking after his own interests.
Brief Explanation
Parents are constantly balancing the desire to support their children with the knowledge that they also need to look after their own interests. The Barclays Family Springboard Mortgage TVC creatively explores this dilemma through You Vs Unconditional Love. A story about the relationship between a father and daughter, as she grows up. On the one hand he wants to help his daughter as her demands progress from toys, to a car and, finally, a home of her own. However, at the same time he wrestles with looking after his own interests. Thankfully the Barclays Family Springboard Mortgage allows him to do both; get his child on the property ladder and get his money back with interest after 3 years.
Category: Finance & insurance
Client: Barclays
Agency: BBH London
Production: Smuggler
Country: United Kingdom
Director: Guy Shelmerdine
Creative Director: David Kolbusz
Creative Director: Dominic Goldman
Executive Creative Director: Nick Gill
Agency Producer: Ruben Mercadal