MOTHER IN LAW by BRW Filmland Milan, Nadler Larimer & Martinelli for Barilla

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MOTHER IN LAW

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Industry Pasta
Media Film
Market Italy
Agency BRW Filmland Milan
Director Angel Gracia
Creative Director Dario Primache, Niccolò Martinelli
Art Director Elisabetta Vignolle
Copywriter Avy Candeli
Producer Luca Orlando
Account Supervisor Ugo Manzon
Editor Luca Cocomazzi
Agency Nadler Larimer & Martinelli
Released October 2011

Credits & Description

Category: Sweet Foods & Snacks
Advertiser: BARILLA G. E R. F.LLI
Product/Service: GOCCIOLE PAVESI
Agency: NADLER LARIMER & MARTINELLI
Production Company: BRW FILMLAND, Milan, ITALY
Creative Director: Dario Primache And Niccolò Martinelli
Copywriter: Avy Candeli
Art Director: Elisabetta Vignolle
Account Supervisor: Ugo Manzon (Account Director)
Producer: Luca Orlando
Director: Angel Gracia
Editor: Luca Cocomazzi
Post Production: Postoffice Reloaded And Fonovideosync
Music: Bill Mcelhiney Singing "tequila"
Account Manager: Cristina Insulla
Director Of Photography: Paco Femenia
EditingCompany: Postoffice Reloaded
Account Manager: Cristina Insulla
Director Of Photography: Paco Femenia
Editing Company: Postoffice Reloaded

English Description
Early morning at sunrise, in the jungle.
At the Tarzan’s, the mother in law breaks into the family’s “wake up routine”.
The lion runs away, while Tarzan desperately keeps on “sleeping”, and doesn’t want to get out of bed.
The mother-in-law offers “her” style breakfast, showing a really exaggerated enthusiasm: Macchiale, Crocchiale, and Grucciale, all banal “imitations” of the original Gocciole.
The lion is depressed, and the grandchild is visibly disappointed. Tarzan keeps on turning and tossing in bed, mumbling to himself.
Jane arrives, fixing up the situation: we see her putting on the table a pack of Gocciole, with all their bursting energy inside. Tarzan ,feeling the call of the real Gocciole, jumps out of bed and immediately reaches the table, ready to enjoy a new day.
We close on Tarzan that’s “kindly” getting rid of his mother-in-law by sending her away on a zebra.