LIFE STORY by BBH London for Barnardo's

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LIFE STORY

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Industry Charities, Foundations, Volunteers
Media Film
Market United Kingdom
Agency BBH London
Released June 2012

Awards

Cannes Lions 2012
Film Lions Fundraising & Appeals Silver

Credits & Description

Type of entry: Product & Service
Category: Fundraising & Appeals
Advertiser: BARNARDO'S
Product/Service: CHILDREN'S CHARITY
Agency: BBH LONDON, UNITED KINGDOM
Title: LIFE STORY
Brief Explanation
The ad, called 'Life story', explores five stages in the life of a 30-year-old man who has been supported by Barnardo's through years of abuse and difficulty.
It starts with the man explaining that he is doing well, has a girlfriend and is expecting a baby. The ad then cuts to younger versions of the man, when he was an angry teen and before that, a scared boy.
The ad ends with the line, "It doesn't have to end like it began. Join us to fight for a child's future."