Barnardo's Film No child should be LOST by Boys and Girls Dublin

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No child should be LOST

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Industry Charities, Foundations, Volunteers
Media Film
Market Ireland
Agency Boys and Girls Dublin
Executive Creative Director Rory Hamilton
Creative Director Laurence O'byrne
Art Director Mikey Fleming
Copywriter Kris Clarkin
Production The Sweet Shop
Director Ben Dawkins
Released February 2018

Credits & Description

Media: Interactive
Category: Other
Client: Barnardos
Agency: Boys and Girls, Dublin
Production: The Sweetshop
Country: Ireland
Director: Ben Dawkins
Executive Creative Director: Rory Hamilton
Creative Director: Laurence O’Byrne
Copywriter: Kris Clarkin
Art Director: Mikey Fleming
Producer: Sarah Chadwick
Producer: Ben Mann
Executive Producer: Spencer Dodd
DoP: M7 Virtual
Business Director – Chris Upton
Account Director – Ottilie Culloty
Senior Account Manager – Sorcha Brady
Account Executive – Chloe Bolton
Head of Strategy – Margaret Gilsenan
Senior Planner – Chloe Hanratty
Digital Strategist – Aoife Murphy
Head of Production – Derek Doyle
Designers: Cian O Connell, Maxi Mc Donnell, Barry Smith, Trevor Nolan
Head of Digital – Shane Casey
Production Manager – Rachael Donson
Post-Production – Glassworks
Composer – Echolab
Senior Digital Account Manager - Diane Murphy
Senior Digital Account Manager (Strategy) - Gavin McKechnie
Media Agency - Mindshare
Chief Operating Officer - Ken Nolan
Account Director - Peter Flanagan
Account Manager - Oisin Fahy
Published: February 2018
The campaign created by Boys and Girls, Dublin, launches Barnardos new organisation platform and shines a light on the injustices that children in Ireland face everyday and that result in childhoods being lost - lost to Child Homelessness, Child Poverty and Child Neglect. A call to action in the advertising calls on people to take notice, take responsibility and "Join the search at" The campaign includes an immersive 360 degree film that puts you in control of searching for a lost child, a 60 second TV commercial and a suite of 24 Lost posters for Outdoor and Social. The central idea behind the work is that there is nothing more terrifying than a child being lost. Even just for a moment. But in Ireland, Barnardos calculates that One in Seven children are being lost every day to issues like homelessness, poverty and neglect. And we as a society are not doing enough to help find them.