Basics Life Film Basics of Life - THE 'MAN'TRA by Happy

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Basics of Life - THE 'MAN'TRA

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Industry Apparel, Clothing & Footwear
Media Film
Market India
Agency Happy
Director Barney Howells
Art Director Sid Maderazo
Producer Kitisha Gaglani
Production Hello Robot
Released May 2012

Credits & Description

Basics of Life - The 'Man'tra! Men of the world, here is a tribute to you.
An anthem dedicated to the wonderful beings we are, a song to celebrate all
things we do, what we like and how we like it. Spread the message, share the
cheer 'cos now's the time to show no fear!

Brand: Basics Life
Client: Hanif Sattar, Suhail Sattar

Agency: Happy, Bangalore
CEO & ECD: Kartik Iyer
CCO: Praveen Das
Lyricis: Kartik Iyer / Mikey Mccleary
Strategic planning – Ravi Bhat
Copywriter – Athul C
Art Director – Viduthlai Raj M
Account Management: Neelima K, Ajaykumar

Production House: Hello Robot
Producer: Kitisha Gaglani
Director: Barney Howells
Director of Photography: Edward Goldner
Music Director: Mikey McCleary
Art Director: Sid