Bavaria: Charlie Sheen Reborn by Selmore for Bavaria

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Bavaria: Charlie Sheen Reborn

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Industry Beers and Ciders
Media Film
Market Netherlands
Agency Selmore
Director Jonathan Herman
Creative Director Diederick Hillenius
Art Director Tibor Van Ginkel
Copywriter Thomas Reinhold
Producer Saskia Kok
Account Supervisor Olivier Koning
Editor Gert Van Berckelaer
Production Hectic Electric
Released May 2012


Epica Awards 2012
TV/Cinema commercial Drinks Bronze

Credits & Description

Media: TV
Geo: Netherlands
Category: Alcoholic Drinks
Agency: Selmore
Brand: Bavaria
We witness how Charlie Sheen leaves the Rehab clinic. While driving home he notices that everybody on the streets -even cops and pregnant women- is drinking beer. When he arrives home, he finds out what has happened to the world: everybody is drinking Bavaria 0.0% (alcohol free beer).

Advertising Agency: Selmore, Amsterdam, The Netherlands
Creative Director: Diederick Hillenius
Art Director: Tibor van Ginkel
Copywriter: Thomas Reinhold
Agency Producer: Marga Bierema
Account Supervisor: Olivier Koning
Advertiser's Supervisors: Peer Swinkels, Ralph Bogaerts, Jeroen Vonk
Account Manager: Vincent Breedveld/Eel Suermondt
Producer: Saskia Kok
Director: Jonathan Herman
D.O.P: Glynn Speeckeart
Editor: Gert Van Berckelaer
Music: Massivemusic
Sound Design / Arrangement: Fc Walvisch
Post Production: Hectic Electric
Other Credits: Richard H. Coll