RAPIST by Elephant Cairo, Eleven for Harvest Foods

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RAPIST

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Industry Sauces
Media Film
Market Egypt
Agency Elephant Cairo
Art Director Maged Nassar
Producer Mohamed Mourad
Editor Mohsen Abdelwahab
Agency Eleven
Director Ali Reed
Copywriter Mohamed Ghamrawy
Editor Azman
Released December 2010

Credits & Description

Category: Savoury Foods
Advertiser: HARVEST FOODS
Product/Service: BAWADI HALVA
Agency: ELEPHANT
Production Company: ELEVEN, Cairo, EGYPT
Date of First Appearance: Dec 1 2010
Creative Director: Ali Ali/Maged Nassar
Copywriter: Ali Ali/Maged Nassar/Mohamed Ghamrawy
Art Director: Ali Ali/Maged Nassar
Producer: Mohamed Mourad
Director: Ali Ali
Editor: Mohsen Abdelwahab/Azman
Sound Design/Arrangement: Frequency
Director Of Photography: Gamal El Bouchie
Editing Company: Azman Designs

English Description
In egypt, Halva is associated with prison. it is the most common food for inmates. in films as well as tv series, inmates are always shown eating Halva. When visiting someone in prison you usually bring them bread and halva. to say 'we ate bread and halva together' is to say 'we spent time together'. Sadly, no brand has ever used this insight.