Bayer Film YOU WON'T PROTECT YOURSELF THIS WAY by 180heartbeats+Jung von Matt Warsaw

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YOU WON'T PROTECT YOURSELF THIS WAY

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Industry Business equipment & services, Corporate Image
Media Film
Market Poland
Agency 180heartbeats+Jung von Matt Warsaw
Director Bartosz Piotrowski
Creative Director Mikolaj Sadowski
Art Director Mikolaj Sadowski
Copywriter Piotr Plachecki
Account Supervisor Marcin Gaworski
Production F25
Released September 2010

Credits & Description

Category: Internet Film
Advertiser: BAYER HEALTHCARE
Product/Service: 50TH ANNIVERSARY OF CONTRACEPTIVE PILL
Agency: 180HEARTBEATS
Production Company: F25, Warsaw, POLAND
Date of First Appearance: Sep 14 2010
Creative Director: Mikolaj Sadowski
Copywriter: Piotr Plachecki
Art Director: Mikolaj Sadowski
Account Supervisor: Marcin Gaworski
Director: Bartosz Piotrowski
Music: Maciej Dobrowolski/Marcin Kleiber
Account Manager: Alicja Milunska
Director Of Photography: Bartosz Piotrowski

English Description
For the 50th anniversary of the contraceptive pill a series of five films presents ineffective, absurd methods of contraception used in previous decades. Movies are styled as educational materials from previous decades (1960-2010), showing a young couple using ineffective, tiring and silly methods of birth control, for which a safe alternative has always been a comfortable pill. The movies are available on a special anniversary website.

The 1960s method was Fumigation, as those were the times of hippies and their heavy consumption of the weed.