|Industry||Sports Teams & Events, TV Channels/Radio Stations and Programmes, Mobile applications|
|Creative Director||Gavin Mcgrath|
|Director||Ben, Joe Dempsey|
Credits & Description
This year, BBC will be making Wimbledon more accessible than ever. The entire nation will have front row seats anytime, anyplace, anywhere thanks to the unprecedented coverage of the world famous tennis tournament. Britain's favourite broadcaster will run 15 live streams across all devices, host a dedicated Wimbledon page both online and on their BBC Sport App, and of course showcase the biggest and best matches across their terrestrial channels. Y&R London's campaign features a hero maverick tennis ball as it bounces the length of Britain championing the delights of Wimbledon.