BBC Film FOG by Y&R London

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Industry Newspapers
Media Film
Market United Kingdom
Agency Y&R London
Creative Director Mark Roalfe
Art Director Jerry Hollens
Copywriter Mike Boles
Production Red Bee Media
Director Marcus Soderlund
Producer Loiuse Jones
Account Supervisor Fiona Marshall
Released April 2010

Credits & Description

Category: Publications & Media
Advertiser: BBC
Product/Service: BBC NEWS
Production Company: RED BEE MEDIA, London, UNITED KINGDOM
Date of First Appearance: Apr 12 2010
Chief Creative Officer: Mark Roalfe
Executive Creative Director: Mark Roalfe
Creative Director: Mark Roalfe
Copywriter: Mike Boles
Art Director: Jerry Hollens
Agency Producer: Loiuse Jones
Account Supervisor: Fiona Marshall
Producer: Loiuse Jones
Director: Marcus Soderlund
Account Manager: David Pomfret
Planner: Jo Bamford

English Description
We open on a park scene covered in fog, and we cut to a cityscape of London shrouded in fog. We then see a series of vignettes each depicting different election issues all clouded by fog - a suburban residential street with 'for sale' signs, a commercial street with a police car approaching the camera, an elderly woman straining to put a bottle in a bottle bank, a group of school children in a classroom, an operating theatre, a stock exchange and a soldiers packing in a barracks.

The pace of the piece then changes gear as we see a massive fan start up in the stock exchange forcing the scene to become clear of fog, with the same effect happening in all the previous vignettes as you see a title, 'need some clarity on election issues?', 'BBC Making it clear.'