BBC Film Boogie With A Bear - Planet Earth II [30 sec] by BBC Creative Services

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Boogie With A Bear - Planet Earth II [30 sec]

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Industry TV Channels/Radio Stations and Programmes
Media Film
Market United States, Europe
Agency BBC Creative Services
Executive Creative Director Aidan Mcclure, Laurent Simon
Creative Director Mina Patel
Creative Vikki Stephenson, Sarah Gerona
Released November 2016

Awards

Creative Circle 2017
Film Best Online Advertising Film: Up To 1 Minute (campaign) Bronze
Film Best TV under 30secs (Campaign) Bronze

Credits & Description

Brand: Bbc One
Entrant: Bbc Creative
Agency: Bbc Creative
ECD: Aidan McClure / Laurent Simon
CD: Mina Patel
Creatives: Vikki Stephenson / Sarah Gerona
Patrick Greene (Vanessa Hetherington)
Flame Artist: Paul Callaghan
Synopsis:
How do you persuade youngsters to watch a nature programme fronted by a 90 year old? By going old-skool. We built excitement with a series of playful films setting programme content to classic tunes – from poledancing bears to gangsta penguins and monkey parkour. Harnessing the power of natural selection, we released our shareables one-by-one into the wild. And watched them go from strength-to-strength: With nearly 30.5 million impressions, (nearly 8 million views/over 1/2 million engagements), they helped make Planet Earth II the most watched nature programme in 15 years. And more popular than X Factor amongst 16-24 year olds.