BBC Film The Fearless are Here by Y&R London

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The Fearless are Here

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Industry Sports Teams & Events, TV Channels/Radio Stations and Programmes
Media Film
Market United Kingdom
Agency Y&R London
Executive Creative Director Mark Roalfe
Creative Gavin Mcgrath, Jim Bolton, Psembi Kinstan
Production Nexus Productions
Director Adam Foulkes, Alan Smith
Released January 2018


Clio Awards 2018
Film Technique (Animation) Business-to-Business: Animation Silver

Credits & Description

Category: Media
Media: Film
Brand: BBC Sport
Advertising agency: Y&R London
Producer: Katherine Maidment
Executive Creative Director: Mark Roalfe
Creatives: Jim Bolton, Gavin McGrath, Psembi Kinstan
Business Director: David Pomfret
Account Manager: Tom Lamming
Production Company: Nexus Studios
Director: Smith & Foulkes
Producer: Tracey Cooper
Sound house: Factory
Lead sound: Anthony Moore
Music company: Native
Published: January 2018
Known as ‘The Fearless are Here’, the ad will break on the evening of Saturday 20th January at 10:27pm on BBC One between ‘Hard Sun’ and ‘Match of the Day’ and will continue to run for the length of the event. The creative will also be used as the idents for all Winter Olympics programming on the BBC throughout the Games.
The campaign brings to life the fearlessness Winter Olympians must possess to succeed in their hair-raising events. Y&R London worked with animators Smith & Foulkes at Nexus Studios to create this bold, dark animation that conjures up a sense of intensity. By personifying this fear visually, the animation applauds athletes for their resounding focus and determination to surmount fear itself and perform at the highest level, often to defy the odds.