Wonderful world by Y&R London for BBC

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Wonderful world

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Industry Publishing, streaming & media, TV Channels/Radio Stations and Programmes
Media Film
Market United Kingdom
Agency Y&R London
Executive Creative Director Mark Roalfe
Production Red Bee Media
Producer Kate Woodhouse
Editor Thomas Ioannou
Released December 2011

Awards

Kinsale Shark Advertising Festival 2012
PROMO BEST USE OF SOUND GOLD

Credits & Description

Entrant: RKCR/Y&R, London
BBC One - "Wonderful World"
Corporate Name of Client: BBC
Client Account Directors: Anna Skelton/James Wood
Agency Account Director: Joshua Harris
Agency: RKCR/Y&R, London
Chief Creative Officer: Mark Roalfe
Executive Creative Director: Mark Roalfe
Copywriters: Ted Heath/Paul Angus
Art Directors: Ted Heath/Paul Angus
Production Company: Red Bee Media, London
Directors: Ted Heath/Paul Angus
Producer: Kate Woodhouse
Editing Facility: Thomas Ioannou Associates, London
Editor: Thomas Ioannou
Sound Design Company: The Works
Music Arranger: Nick @The Works
Original Song Title: What a Wonderful World
Description of the Project
This trailer features the BBC’s David Attenborough as a voice-over.
As we hear his famously distinctive narration, we see the awe-inspiring shots of animals and nature that the corporation has broadcast over the years.
However, when edited together over the music, we slowly realise that the words form the recognisable lyrics to Louis Armstrong’s ‘Wonderful World.’
Aptly enough, we then see a caption that reads,
“It’s a Wonderful World, watch it with us. BBC1.”