BC Egg Marketing Board Film Eggonomics by DDB Vancouver

Adsarchive » Film » BC Egg Marketing Board » Eggonomics


Pin to Collection
Add a note
Industry Eggs
Media Film
Market Canada
Agency DDB Vancouver
Director Joe Lafleur
Art Director Dominique Magnusson
Copywriter Jon Mandell
Account Supervisor Roger Nairn
Editor Bradley Smith
Released October 2012

Credits & Description

Media: Ambient
Geo: Canada
Category: Food
Agency: DDB
Brand: BC Egg Marketing Board
The BC Egg Marketing Board launched a province-wide campaign to put the economic impact of cross-border shopping into perspective for consumers. Eggs are a small product, but the results of cross-border shopping are surprisingly large. The Eggonomics campaign seeks to arm consumers with surprising facts that will encourage US-bound shoppers to think twice before picking up a carton.
Advertising Agency: DDB, Vancouver, Canada
Creative Directors: Cosmo Campbell, Dean Lee
Copywriter: Jon Mandell
Art Director: Dominique Magnusson
Agency Producer: Dana Rudelier
Account Director: James Pelletier
Account Supervisor: Roger Nairn
Strategy: Rob Newell
Media Company: OMD
Production Company: Transmission
Director: Joe LaFleur
Director of Photography: Joe LaFleur
Cameraman: Mike Hawley, Aaron Mallin
Line Producer: Trevor Baines
Post-Production Company: Transmission
Editor: Bradley Smith
Audio House: GGRP
Audio House Producers: Megan Griffiths
Audio House Engineers / Composers: Dave Gaudet, Peter Clarke
Published: October 2012