BC Egg Marketing Board Film Eggonomics by DDB Vancouver

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Eggonomics

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Industry Eggs
Media Film
Market Canada
Agency DDB Vancouver
Director Joe Lafleur
Art Director Dominique Magnusson
Copywriter Jon Mandell
Account Supervisor Roger Nairn
Editor Bradley Smith
Released October 2012

Credits & Description

Media: Ambient
Geo: Canada
Category: Food
Agency: DDB
Brand: BC Egg Marketing Board
The BC Egg Marketing Board launched a province-wide campaign to put the economic impact of cross-border shopping into perspective for consumers. Eggs are a small product, but the results of cross-border shopping are surprisingly large. The Eggonomics campaign seeks to arm consumers with surprising facts that will encourage US-bound shoppers to think twice before picking up a carton.
Advertising Agency: DDB, Vancouver, Canada
Creative Directors: Cosmo Campbell, Dean Lee
Copywriter: Jon Mandell
Art Director: Dominique Magnusson
Agency Producer: Dana Rudelier
Account Director: James Pelletier
Account Supervisor: Roger Nairn
Strategy: Rob Newell
Media Company: OMD
Production Company: Transmission
Director: Joe LaFleur
Director of Photography: Joe LaFleur
Cameraman: Mike Hawley, Aaron Mallin
Line Producer: Trevor Baines
Post-Production Company: Transmission
Editor: Bradley Smith
Audio House: GGRP
Audio House Producers: Megan Griffiths
Audio House Engineers / Composers: Dave Gaudet, Peter Clarke
Published: October 2012