Beatbullying Film UNHAPPY SLAP by M&C Saatchi London, Sonny

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UNHAPPY SLAP

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Industry Public Safety, Health & Hygiene
Media Film
Market United Kingdom
Agency M&C Saatchi London
Director Alexander Emil Moller
Executive Creative Director Graham Fink
Art Director Orlando Warner
Producer Alice Grant At Sonny
Agency Sonny
Released February 2011

Credits & Description

Category: Interactive Film
Advertiser: BEATBULLYING
Product/Service: ANTI-BULLYING INITIATIVE
Agency: M&C SAATCHI
Production Company: SONNY, London, UNITED KINGDOM
Date of First Appearance: Feb 4 2011
Executive Creative Director: Graham Fink
Copywriter: Orlando Warner
Art Director: Orlando Warner
Producer: Alice Grant
Director: Emil Moller

English Description
The brief was to recruit young people to mentor the victims of bullying. With the limited budget available, PR value was crucial. We created a viral video using revolutionary 3D face mapping technology to make kids experience first hand how traumatic it is to be bullied. The technology allows the viewer to upload their own image, and become the main character in the film.