PIANO by J. Walter Thompson Buenos Aires for Beldent

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PIANO

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Industry Chewing-Gum
Media Film
Market Argentina
Agency J. Walter Thompson Buenos Aires
Director Robert Bonomo
Executive Creative Director Pablo Alvarez Travieso, Gonzalo Vecino
Creative Director Ariel Abadi, Joaquín Ares
Art Director Fernando Zagales
Copywriter Juan Mesz
Producer Geo Orellana
Account Supervisor Teresita Bellesi
Editor Manuel Donda
Production Folk Cine
Released November 2010

Credits & Description

Category: Sweet Foods & Snacks
Advertiser: KRAFT FOODS
Product/Service: BELDENT GUM
Agency: JWT ARGENTINA
Production Company: FOLK CINE, Buenos Aires, ARGENTINA
Date of First Appearance: Nov 5 2010
Chief Creative Officer: Gonzalo Vecino/Pablo Álvarez Travieso
Executive Creative Director: Gonzalo Vecino/Pablo Álvarez Travieso
Creative Director: Joaquín Ares
Copywriter: Juan Mesz
Art Director: Fernando Zagales
Agency Producer: Federico Videtta/Laura Martinez
Account Supervisor: Teresita Bellesi
Producer: Geo Orellana
Director: Robert Bonomo
Editor: Manuel Donda
Post Production: Che Revolution
Animation: Che Revolution
Cameraman: Ruben Menendez
Account Manager: Victoria Carrano
Planner: Mercedes Santesteban
Director Of Photography: Hugo Colace

English Description
Piano is a spot that communicates a promotion aimed at a young target, boys and girls from 18 to 25 years of age.
The prize: a free apartment. The price of housing and rent and the ack of credit prolong the dream of young people of having a space of their own. The spot Piano, under the concept ¨ ¨ Living alone is nice” shows us with humor the feeling of doing ¨anything you want whenever you want to¨ that teens experience when they move on their own.