Beldent Film WILLOW TREE by J. Walter Thompson Buenos Aires

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Industry Chewing-Gum
Media Film
Market Argentina
Agency J. Walter Thompson Buenos Aires
Director Green Lemon
Creative Director Pablo Alvarez Travieso, Gonzalo Vecino
Art Director Fernando Zagales
Copywriter Juan Mesz, Juan Manuel Marin Fraga
Producer Adrian D´amario
Account Supervisor Teresita Bellesi
Editor Emiliano Fardaus, Carla Muzykantski
Production Folk Cine
Released November 2010

Credits & Description

Category: Sweet Foods & Snacks
Advertiser: KRAFT FOODS
Product/Service: BELDENT GUM
Production Company: URSULA, Buenos Aires, ARGENTINA
Date of First Appearance: Apr 25 2011
Executive Creative Director: Pablo Alvarez Travieso/Gonzalo Vecino
Creative Director: Pablo Alvarez Travieso/Gonzalo Vecino
Copywriter: Juan Manuel Marin Fraga/Juan Mesz
Art Director: Fernando Zagales
Agency Producer: Federico Videtta/Alexia Olmo/Laura Martinez
Account Supervisor: Teresita Bellesi
Producer: Adrian D´amario
Director: Lemon
Editor: Emiliano Fardaus/Carla Muzykantski
Sound Design/Arrangement: No Problem
Post Production: Gizmo
Animation: Gizmo
Music: Twins
Account Manager: Victoria Carrano
Planner: Mercedes Santesteban
Director Of Photography: Christian Cottet
Editing Company: Cinecolor

English Description
Beldent Gums proposes the communication Laugh at Life and communicates it with a multimedia campaign. Among the different proposals aired in the different media, we created a series of TV spots. Willow tree is one of them. It is clearly a humorous piece in tune with the brand communication. It’s a Willow Tree that reacts when it hears a heavy metal song, banging its head to the beat like a rock fan in a rock concert.