Belgian Institute For Road Safety (Bivv/ IBSR) Film IMPACT by Czar, TBWA\ Brussels

IMPACT

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Industry Traffic safety
Media Film
Market Belgium
Agency Czar
Agency TBWA\ Brussels
Director Raf Wathion
Creative Director Frank Marinus
Art Director Menno Buyl
Copywriter Geert Verdonck
Producer Eurydice Gysel
Account Supervisor Bénédicte Ernst
Released February 2011

Credits & Description

Category: Public Health & Safety
Advertiser: BELGIAN INSTITUTE FOR ROAD SAFETY
Product/Service: ROAD SAFETY AWARENESS
Agency: TBWA\BRUSSELS
Production Company: CZAR.BE, Brussels, BELGIUM
Date of First Appearance: Feb 16 2011
Creative Director: Frank Marinus
Copywriter: Geert Verdonck
Art Director: Menno Buyl
Agency Producer: Mieke Vandewalle/Johanna Keppens
Account Supervisor: Bénédicte Ernst
Advertiser's Supervisor: Jan Vandaele/Niels Famaey
Producer: Eurydice Gysel
Director: Raf Wathion
Sound Design/Arrangement: Hans Mullens (Sonicville)
Account Manager: Bénédicte Ernst/Miet Vanderyse
Director Of Photography: Nicolas Karakatsanis

English Description
In the film we see Tom and a selection of his relatives, friends, loved ones, colleagues… the people he knows.
When Tom gets hit, the crash also has a metaphorical impact on those other people’s lives.