My Benfica Museum by Y&R Lisboa for Benfica Museum

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My Benfica Museum

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Industry Museums & Libraries
Media Film
Market Portugal
Agency Y&R Lisboa
Director Telmo Vicente
Creative Director Pedro Ferreira, Judite Mota
Art Director João Saraiva E Carlos Renato Rocha
Copywriter Sofia Moutinho
Producer Francisco Saffeld
Editor Sergio Pedro
Released May 2013

Credits & Description

Media: TV
Category: Recreation & Leisure
Agency: Y&R
Brand: Benfica Museum
Geo: Europe, Portugal
Advertising Agency: Y&R, Lisbon, Portugal
Creative Director: Pedro Ferreira
Advertising campaign: MY MUSEUM
Sound Design/Arrangement: Display
Account Manager: Filipa Lages
Creative Director: Judite Mota
Producer: Francisco Saffeld
Art Director: João Rocha
Music: Frias
Editor: Sergio Pedro
Copywriter: Sofia Moutinho
Director Of Photography: Henrique Serra
Director: Telmo Vicente
Editing Company: Illusion
Brief Explanation
Benfica is the greatest Portuguese football club with more than 10 million supporters around the world. It has a history full of glory and drama, achievements and unforgettable matches. When the Cosme Damião Museum opened, it was clear that one museum wasn’t enough to hold all this History. That’s why we launched www.mymuseubenfica.com, a website where people could create their own personal museums. Joaquim Castro was one of them. He collects thousands of memorabilia since he was 4. Every single object has a story. His home is now a small museum, where Benfica’s History lives along with his own memories.