DIVER by The Campaign Palace for Berocca

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DIVER

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Industry Health & Pharmaceutical Products
Media Film
Market Australia
Agency The Campaign Palace
Director Steve Saussey
Creative Director Gerhard Myburgh
Art Director Andrew Jones
Copywriter Hywel James, Paul Bootlis
Producer Sascha Hodgson
Account Supervisor Bruce Davidson
Editor Gabi Muir
Production Film Construction
Released August 2011

Credits & Description

Category: Pharmacy
Advertiser: BAYER AUSTRALIA
Product/Service: BEROCCA 50+
Agency: THE CAMPAIGN PALACE
Production Company: FILM CONSTRUCTION, Sydney, AUSTRALIA
Chief Creative Officer: Reed Collins
Creative Director: Gerhard Myburgh
Copywriter: Hywel James/Paul Bootlis
Art Director: Andrew Jones
Agency Producer: Jacqui Gillies
Account Supervisor: Bruce Davidson
Advertiser's Supervisor: George Reeves
Producer: Sascha Hodgson
Director: Steve Saussey
Editor: Gabi Muir
Sound Design/Arrangement: Nylon
Account Manager: Nick Lynch/Kylie Berge
Account Manager: Nick Lynch/Kylie Berge

English Description
Bayer were launching a new product variant of the well known performance multivitamin – Berocca. The new offering 'Berocca Focus 50+' was aimed at an older target looking for a daily multi alternative. The campaign is a refreshing approach for this audience and the pharmaceutical category in general.