Berocca Film LOG ROLLING by Independent Films, J. Walter Thompson London

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LOG ROLLING

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Industry Health & Pharmaceutical Products
Media Film
Market United Kingdom
Agency Independent Films
Agency J. Walter Thompson London
Director Mike Maguire
Executive Creative Director Russell Ramsey
Art Director Darren Keff, Philip Meyler
Copywriter Philip Meyler
Account Supervisor Johnnie Mitchell
Released January 2011

Credits & Description

Category: Pharmacy
Advertiser: BAYER
Product/Service: BEROCCA
Agency: JWT LONDON
Production Company: INDEPENDENT, London, UNITED KINGDOM
Date of First Appearance: Jan 13 2011
Executive Creative Director: Russell Ramsey
Copywriter: Philip Meyler/Darren Keff
Art Director: Philip Meyler/Darren Keff
Agency Producer: John Cheesemore
Account Supervisor: Johnnie Mitchell
Director: Mike Maguire
Planner: Sibel Akel

English Description
Berocca’s new brand positioning is defined by positivity and wellness. Using the strapline ‘You but on a really good day’, we created an upbeat TV and viral campaign that showcased the energising effect of Berocca in a surprising and entertaining way.