Berocca Film UPDATE by J. Walter Thompson Fabrikant Zurich

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Industry Health & Pharmaceutical Products
Media Film
Market Switzerland
Agency J. Walter Thompson Fabrikant Zurich
Director Pablo Kirschke
Creative Director Andreas Maedler
Art Director Roger Dobmann
Copywriter Mathias Bart
Account Supervisor Vanessa Lehmann-Spalleck
Production Champignons Images
Released April 2011

Credits & Description

Category: Pharmacy
Advertiser: BAYER
Product/Service: BEROCCA
Agency: JWT+H+F
Date of First Appearance: Apr 13 2011
Chief Creative Officer: Remy Fabrikant
Creative Director: Andreas Maedler
Copywriter: Mathias Bart
Art Director: Roger Dobmann
Account Supervisor: Vanessa Lehmann-Spalleck
Producer: Pablo Kirschke
Director: Pablo Kirschke
Planner: Rainer Buehler

English Description
During a regular TV commercial break, our spot fakes an abrupt crash. After the TV has apparently shut down, an error message followed by a system update is displayed. The following copy line appears:

Every system needs an update.

Subsequently, the update bar transforms into a Berocca packaging.

Update yourself.
Berocca vitamin tablets.