Betty Crocker Film HERO by Saatchi & Saatchi New York

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HERO

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Industry Confectionery & snacks, Snacks
Media Film
Market United States
Agency Saatchi & Saatchi New York
Director Carlos Manga Jr.
Creative Director Alex Lea, Dan Kelleher
Art Director Marques Gartell
Copywriter Magalie Kim Nguyen
Producer Lynn Zekanis
Account Supervisor Lisa Miller
Editor Jeff Ferruzzo Outside Editorial
Production A Whitelabel Product
Released May 2010

Credits & Description

Category: Corporate Image
Advertiser: GENERAL MILLS/BETTY CROCKER
Product/Service: FRUIT SNACKS CONTEST
Agency: SAATCHI & SAATCHI
Production Company: A WHITELABEL PRODUCT, New York, USA
Date of First Appearance: May 20 2010
Chief Creative Officer: Con Williamson
Creative Director: Alex Lea And Dan Kelleher
Copywriter: Kim Nguyen
Art Director: Marques Gartell
Agency Producer: John Doris
Account Supervisor: Lisa Miller
Producer: Lynn Zekanis
Director: Carlos Manga Jr.
Editor: Jeff Ferruzzo
Account Manager: Raymond Renna
Editing Company: Outside Edit

English Description
This year, Betty Crocker Fruit Snacks partnered with the non-profit group, One Laptop Per Child, for a promotion that encouraged American children to make a difference.

The premise was simple. When a child in the US won a laptop, another laptop was sent to a child in Africa. Win one, give one.

So if a kid sent a laptop to Africa, how would they do it? In the spot “Hero,” we see a laptop’s journey placed in the hands of a child’s trusty action figure.

Even the smallest person can change a life, and any kid can be a hero.