Bgh: NOSE-O-METER by Del Campo Saatchi & Saatchi Buenos Aires for Bgh

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Bgh: NOSE-O-METER

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Industry Electronic Devices & Home Appliances, Air Conditioners
Media Film
Market Argentina
Agency Del Campo Saatchi & Saatchi Buenos Aires
Director Borja Diego, Vlady
Executive Creative Director Mariano Serkin, Maxi Itzkoff
Art Director Maximiliano Maddalena, Ignacio Ferioli
Copywriter Lisandro Grandal, Diego Medvedocky
Producer Alejandro De Michele
Account Supervisor Mariano Cafarelli
Production Che Revolution Post
Production PELUCA FILMS
Released June 2011

Awards

The CUP Awards 2011
Best of Products and Services - Cup Winner

Credits & Description

1 of 3 Campaign
Type of Entry: Product & Service
Category: Home Appliances & Furnishings
Title: NOSE-O-METER
Advertiser/Client: BGH
Product/Service: AIR CONDITIONERS
Entrant Company: DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires, ARGENTINA
Advertising Agency: DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires, ARGENTINA
Executive Creative Director: Maxi Itzkoff/Mariano Serkin
Creative Director: Diego Medvedocky/Ignacio Ferioli
Art Director: Ignacio Ferioli
Copywriter: Diego Medvedocky
Agency Producer: Adrian Aspani/María De La Paz Landeyro
Advertiser's Supervisor: Nicolas Videla/Carina Catalano/Sebastian Nugnez
Account Manager: Juan Manuel Aralda
Account Supervisor: Mariano Cafarelli
Production Company: PELUCA FILMS Buenos Aires, ARGENTINA
Director: Diego/Vlady
Producer: Alejandro De Michele
Sound Design/Arrangement: Happy Together
Post Production: Che Revolution Post
Other Credits: Designer:guido Fusetti/Sebastian Beretta

Brief Explanation:
The brand BGH wanted to launch its new line of Air Conditioners with 5 air filtering stages. In other words, the Air Conditioner units that provide the purest air of all.
For the launch, they decided to help those who need pure air most: BIG NOSES.
That’s why if you had a Big Nose, BGH gave you a 25% discount.
Because figuring out whose nose is big and whose isn’t is such a delicate matter, we created: THE NOSE-O-METER. A device capable of measuring the length of a nose. If your nose reached the sensor, a siren went off and you won the discount.
The NOSE-O-METERS were located in the main retail stores of Argentina, where the people could participate and make effective their discount in case they won.
The campaign was launched on Television and through this media we communicated the action and directed people to the nearest Nose-O-Meter.