Friends by Del Campo Saatchi & Saatchi Buenos Aires, Primo Buenos Aires for Bgh

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Industry Home electronics & Home Appliances, Air Conditioners
Media Film
Market Argentina
Agency Del Campo Saatchi & Saatchi Buenos Aires
Agency Primo Buenos Aires
Released March 2012

Awards

One Show 2013
One Show Consumer Television / :30/:25 - Single Merit

Credits & Description

Type of entry: Product & Service
Category: Home Appliances & Furnishings
Advertiser: BGH
Product/Service: AIR CONDITIONERS
Agency: DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires, ARGENTINA
Advertiser BGH
Product AIR CONDITIONERS
Entrant DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires, ARGENTINA
1 of 3 Campaign
Type of Entry: Product & Service
Category: Home Appliances & Furnishings
Title: FRIENDS
Advertiser/Client: BGH
Product/Service: AIR CONDITIONERS
Entrant Company: DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires, ARGENTINA
DM/Advertising Agency: DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires, ARGENTINA


Brief Explanation
The campaign is comprised of three spots, depicting different situations which explain that with the arrival of the Summer heat, nothing causes families more suffering than Dads in Briefs. And each of the spots finishes with the perfect solution: Get them Dressed with a BGH Silent Air Conditioner.

The Film titled Friends was done by Del Campo Saatchi & Saatchi Buenos Aires, Primo Buenos Aires advertising agencies for product: Bgh Silent Air Conditioner (brand: Bgh) in Argentina. It was released in Mar 2012.