No signal by Del Campo Saatchi & Saatchi Buenos Aires, Primo Buenos Aires for Bgh

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No signal

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Industry Electronic Devices & Home Appliances, Air Conditioners
Media Film
Market Argentina
Agency Del Campo Saatchi & Saatchi Buenos Aires
Director Martin Allais, Nico Cabuche
Art Director Ezequiel De Luca
Copywriter Nicolás Diaco
Producer Victoria Piantini
Editor Pablo Colella
Agency Primo Buenos Aires
Released March 2012

Awards

Cannes Lions 2012
Film Lions Home Appliances & Furnishings Gold

Credits & Description

Entrant: Del Campo Saatchi & Saatchi, Buenos Aires
BGH - "No Signal"
Corporate Name of Client: BGH
Client Account Directors: Ezequiel Devoto/ Daniel Rosenfeld/Veronica Moglia
Agency Account Director: Jaime Vidal
Agency Account Executive: Manuela Sorzana
Agency: Del Campo Saatchi & Saatchi, Buenos Aires
Executive Creative Directors: Maxi Itzkoff/ Mariano Serkin
Creative Directors: Ariel Serkin/Juan Pablo Lufrano
Copywriter: Nicolás Diaco
Art Director: Ezequiel De Luca
Executive Agency Producer: Adrian Aspani
Agency Producer: Ezequiel Ortiz
Production Company: Primo, Buenos Aires
Director: Nico & Martin
Executive Producer: Caro Cordini
Producer: Victoria Piantini
Art Direction: Muriel Rañi
Director of Photography: Leandro Filloy
Post-Production Company: Pickle House, Buenos Aires
Post-Producers: Seba Lopez/Majo Villalba
Editor: Pablo Colella
Sound Design Company: Notdeafsound Design, Buenos Aires
Music Production Company: Swing Musica, Buenos Aires
Description of the Project
The ad depicts different situations which explain that, with the arrival of the Summer heat, nothing causes families more suffering than Dads in Briefs. And the spot finishes with the perfect solution: Get them Dressed with a BGH Silent Air Conditioner.