Bic Film LOVE DECLARATION by Borghi/Lowe Sao Paulo

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Industry Stationery
Media Film
Market Brazil
Agency Borghi/Lowe Sao Paulo
Director Ricardo Carelli
Executive Creative Director Jose Henrique Borghi
Art Director Roberto Ulhoa
Copywriter Ricardo Scarpa
Production Dinamo Filmes
Creative Director Erh Ray, Fernando Nobre
Producer Patrícia Nagaoka
Editor Beto Araujo
Released April 2011

Credits & Description

Category: Miscellaneous
Advertiser: BIC AMAZONIA
Product/Service: CRISTAL PEN
Production Company: DINAMO FILMES, São Paulo, BRAZIL
Date of First Appearance: Apr 30 2011
Executive Creative Director: José Henrique Borghi/Erh Ray
Creative Director: Fernando Nobre
Copywriter: Ricardo Scarpa
Art Director: Roberto Ulhoa
Agency Producer: Marcia Coelho/Fabiola Thomal
Producer: Patrícia Nagaoka
Director: Ricardo Carelli
Editor: Beto Araújo
Sound Design/Arrangement: Saxsofunny/Cezar Brandão
Post Production: Dínamo Digital
Animation: Dínamo Digital
Account Manager: Priscilla Carvalho/Daniela Biazoto
Cinematographer: Rafael Levy
Editing Company: Dínamo Filmes

English Description
A young man starts to tell everything he feels to a woman. He isn’t able to finish his declaration because he freezes up and draws a blank. Even when rubbing his neck vigorously the words don’t return. The film ends showing the real cause of the freeze: a pen that isn’t a Bic.