Bic Film WTF! INSANE HUMAN CURLING by Buzzman Paris, Caviar

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Industry Shaving
Media Film
Market France
Agency Buzzman Paris
Director Keith Schofield
Art Director Louis Audard, Régis Boulanger
Copywriter Romain Repellin, Tristan Daltroff
Producer Emmanuel Reyé, Mourad Belkeddar
Agency Caviar
Released April 2011

Credits & Description

Category: Internet Film
Advertiser: BIC
Product/Service: BIC FLEX 3
Production Company: CAVIAR, Paris, FRANCE
Date of First Appearance: Apr 11 2011
Chief Creative Officer: Georges Mohammed-Cherif
Copywriter: Tristan Daltroff/Romain Repellin
Art Director: Louis Audard/Régis Boulanger
Agency Producer: Vanessa Barbel/Elodie Jonquille
Producer: Emmanuel Reyé/Mourad Belkeddar
Director: Keith Schofield
Account Manager: Thomas Granger/Christelle Delarue/Olivier Lopez
Planner: Julien Ortega Plaza

English Description
Freshly shaved, a champion of human curling, a totally crazy sport, slides on his stomach to reach a target drawn on the icerink. The crowd goes crazy as the champ Martin Boer hits the center of the target.

The campaign shows with humor BIC ® Flex 3’s quality and its signature "Surprisingly Smooth Glide".

For the first time ever a Youtube film lead to an move-sensitive advergame directly on Youtube.