Peseta Film BICYCLE CAP MADE WITH LOVE by Leo Burnett Iberia Madrid

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Industry Bicycles
Media Film
Market Spain
Agency Leo Burnett Iberia Madrid
Executive Creative Director Chacho Puebla
Art Director Juan Sevilla, Dani Sáenz Y Beto Nahmad, Ricardo Mico Toledo, Angel Morales, Paco Lopez
Copywriter Juan Pablo Christmann
Released April 2011

Credits & Description

Category: Other Screens
Advertiser: PESETA
Production Company: LEO BURNETT IBERIA, Madrid, SPAIN
Date of First Appearance: Apr 15 2011
Executive Creative Director: Chacho Puebla
Creative Director: Juan Sevilla/Juan Christmann
Copywriter: Juan Christmann
Art Director: Juan Sevilla/Dani Saenz/Paco Lopez/Mico Toledo

English Description
peSeta is a small textile company in Madrid who got a call from a big museum in New York City.

the museum wanted peSeta to design something within the world of bicycles to sell in their gift shop

But instead of just thinking of a product we created a work of art as well

The Bicycle Cap.

A 15 special edition classic bicycle caps

Made with love by an old sewing machine and a bicycle.

a exclusive product, a window display and a documentary film

that brought art and advertising together.