bidorbuy.co.za: It's a Jungle Out There! by Volcano Advertising for bidorbuy.co.za

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bidorbuy.co.za: It's a Jungle Out There!

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Industry Retail, Distribution & Rental companies
Media Film
Market South Africa
Agency Volcano Advertising
Director Slim Grippa
Creative Director Francois Boshoff
Art Director Charlene Ihmig
Copywriter Jayde O'brien
Producer Nicci Cox
Editor James Hosken
Production Egg Films
Released November 2011

Credits & Description

Category: Retail Stores
Advertiser: BIDORBUY.CO.ZA
Product/Service: ONLINE STORE
Agency: VOLCANO ADVERTISING
Production Company: EGG FILMS, Johannesburg, SOUTH AFRICA
Creative Director: Francois Boshoff
Copywriter: Jayde O'brien
Art Director: Charlene Ihmig
Agency Producer: Michelle Lyne
Producer: Nicci Cox
Director: Slim
Editor: James Hosken
Sound Design/Arrangement: Lorens Persson
Post Production: Sinister Studios
Animation: Sinister Studios
Music: Sterling Sound
Account Manager: Jane Carlisle/Simone Silva
Director Of Photography: Werner Maritz
EditingCompany: Left Post
Account Manager: Jane Carlisle/Simone Silva
Director Of Photography: Werner Maritz
Editing Company: Left Post
Other Credits: (Animatronics) CFX Production

English Description
Christmas was approaching rapidly and we had to convince shoppers who would usually frequent malls to try doing their purchases online. Bidorbuy.co.za is Africa's largest online marketplace, and by flooding a shopping mall with herds of wild animals, we made it very uncomfortable for our 'human' shoppers in the ad. A multitude of zebras, ostriches, elephants, exotic birds, wildebeest, giraffe, warthogs, hyenas, pelicans, a disgruntled hippo, a lackadaisical gorilla and even a tiger were all instrumental in portraying everyday shoppers as the animals they become in a crowded shopping-environment. The experience culminates with the line, "It's a jungle out there. Rather shop online."