BIG COLA Film Think big by Grey Barcelona

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Think big

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Industry Soft Drinks
Media Film
Market Spain
Agency Grey Barcelona
Director Galder Gaztelu Urrutia
Producer Antonio Díez
Production DEBUT
Released October 2014

Credits & Description

The concept from Grey Spain revolves around the integrated campaign "THINK BIG" with extensive presence in television and print. It also has a microsite (big-cola.com) to integrate a new community: the BIGGERS. Young people who think that in life we have to dream, but above all, to act.The community is led by the protagonists of the spot. They tell their own story, encouraging others to join the movement.The casting has focused on the urban culture that reflected many disciplines, energy, great strength and extraordinary skills; impressive when you see them in action.The campaign has been launched in LATAM (Mexico, Guatemala, Honduras, Salvador, Nicaragua, Costa Rica, Panama and Venezuela) and Asia (Thailand, Indonesia and Vietnam), regions where BIG COLA is distributed successfully.
Brand: Big Cola
Media: TV
Category: Non-alcoholic drinks
Agency: Grey
Geo: Spain
Big Cola: Think big
Advertising Agency: Grey, Spain
Creatives: Antonio Montero, Enric Nello, José Carlos Gómez, Marcos Maggi, Nacho Hernández, Nacho Gómez, Juanjo Rogado
Account team: Damián Lucas, Carmen Buenaga
Strategic planning: Ramon Ollé
Digital production: Joaquín García-Morato, Ruth Meyniel, Miguel Sanguino
Agency producers: Carmen Orbe, Juan Torres, Ana Salas
Film company: Debut
Director: Galder Gaztelu Urrutia
Producer: Antonio Díez
D.O.P: Jon Díez
Casting: Josu Bilbao, Belén Álvarez
Art and styling: Peccata Minuta
Music: Dani Venegas
3D: Entropy