Bing Film REDU MANIFESTO by Creative Artists Agency

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REDU MANIFESTO

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Industry Software & Multimedia Productions, SaaS
Media Film
Market United States
Agency Creative Artists Agency
Director Todd St. John
Producer Huntergatherer
Production Huntergatherer
Released October 2010

Credits & Description

Category: Internet Film
Advertiser: MICROSOFT/BING
Product/Service: CSR PROGRAMME
Agency: CREATIVE ARTISTS AGENCY
Production Company: HUNTERGATHERER, New York, USA
Date of First Appearance: Oct 27 2010
Producer: HunterGatherer
Director: Todd St. John
Other Credits: Davis Guggenheim (voice over)

English Description
Upon hearing that President Obama and his Cabinet were going to focus commencement speeches on encouraging graduates to give back to public education, we had an idea: instead of letting the government create the means for Americans to get involved, what if a brand did it? Enter bing. Together with bing, the Department of Education, and a host of partners, we created REDU. Featuring the voice of Waiting for Superman’s director Davis Guggenheim, the REDU manifesto urges us all to rethink, reform and rebuild education.